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Thursday, September 6, 2007
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   Thursday, September 6, 2007

PR is More Than Just Publicity
So you've hung up your shingle and clients aren't exactly beating a path to your door. What can you do? Well you might think standing out on the street with a megaphone will do the trick. And it may be one way to gain attention for your business, but an overall public relations plan incorporating a number of promotional ideas could be just what your business needs.
Public relations is communicating who you are, what you do and how you make a difference. It's about having successful "relationships" with your "public". They could be friends, clients, potential customers, competitors or the media who can all help spread the word about your business.
One way of communicating your message is through publicity or media relations. Sending out media releases to create awareness of your product or service through editorial coverage is great publicity and it is very effective. They say publicity is seven times more effective than advertising. But it is just one tactic of an overall public relations plan that you could incorporate.
Let's look at a few other ideas:
* Newsletters email or hard copy � direct communication with your public, clients and customers. Send out some sort of communication to your data base at least once a quarter to keep "top of mind"
* Write articles about your area of expertise and submit them to business or consumer publications and online sites such as this one you are reading. I have had work come to me directly through published articles
* Fact sheets or a brochure. Include written information about you, your product or service with any mail outs
* Create a website. This is your online PR brochure but you need to keep telling people about it. Make sure you incorporate strategies to promote your site, such as include the domain name in every piece of communication collateral you have, whether it's brochures, stickers, pens or caps. Put it everywhere
* Product launches and product giveaways to the media. Create "buzz" for your business by giving something away. Be generous as ultimately it will help with sales
* Public speaking � free speeches to Rotary clubs or other organisations is a good way of letting people know about your business and area of expertise. By being known as an expert on a particular topic and getting the word out perhaps the media will contact you
* Networking � join organisations of like minded people such as business networks or your local Chamber of Commerce. Build rapport and relationships to help spread the word about who you are and what you do
* Special events such as a trade show or entering business awards can help boost your profile. Why not hold a launch or an open day or even a cocktail party at your place of business to thank your clients or customers
* Sponsorships. If you can't afford to hold your own event why not sponsor an event that somebody else is organising. Make sure your sponsorship is acknowledged on any advertising and other communication collateral
* Something as simple as sending thank you notes and letters is good personal PR

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Sue Currie, the director of Shine Communications Consultancy and author of Apprentice to Business Ace - your inside-out guide to personal branding, is a business educator and speaker on personal branding through image and media. Sign up for free monthly tips at http://www.shinecomms.com.au/contactmanager/default.cfm
To learn more about how you can achieve recognition, enhance your image and shine, visit http://www.shinecomms.com.au


Booklet Printing: 10 Signs of a Quality Booklet Printer
Booklet printing is simple, while booklet design and layout can be daunting. You see, there are many professional booklet printing companies who have years of expertise in the industry. And they know how to make full use of their modern equipments in order to produce volumes of sharp and clear booklets.
You can ease the burden of booklet designing by hiring professionals who knows graphic design and booklet printing well. There are printing companies who offer their expertise in booklet design to make your printing project a definite success. Their professional in-house graphic designers are more than able to do the job.
Nevertheless, if you want someone else to do the job, make sure that they possess the following:
• They must be proficient in the use of programs or software aligned to printing, so that the file can readily sent to the printer without any delays.
• Their knowledge in graphic design, along with design tools, should match the level of your design’s complexity.
• Knowledge in CMYK is a must. Printing companies observe this format and would most likely than not, reject RGB files.
As for booklet printing itself, trust only the professionals to do the job. Professional printing companies knows too well how much time and effort you had spent for your design.
Printing companies take care to produce high quality prints that you can fully enjoy. That is why it is important for you to be able to pick out the best printing company out there, from others who are merely pretending.
Professional booklet printing companies, aside from years of experience, care more about the service that they produce. While money is always a factor to be considered, think twice about your decisions.
Examine all the details, even the processes that are involved in booklet printing. Study and compare printing companies and choose the one that truly gives you value printing.
By everything, I mean everything for all these elements contribute to the quality of your booklets.
Create a checklist and see which ones are offered by the printing companies you are considering for your booklet printing project.
Of course, it would be ideal if they have all of these features.
1. Your printing company should be credible. You should be able to easily call them about your queries on their products.
2. Custom printing should be available. Even though your booklet doesn’t require any special jobs or additional printing processes, this says much about your printing company of choice. It means that they are flexible and more than able to complete any printing job.
3. The printing company should be more than accommodating to provide you with free samples.
4. The turnaround time should be competitive.
5. The paper stock of choice should be of premium quality. A good paper stock would be 100lb Gloss Text.
6. Free Aqueous coating on both sides for your booklet printing.
7. Sends a free PDF proof for you to view and approve. This is in part of their quality control to make sure everything is in proper order and done to your satisfaction. This is done even before you pay the print job in full. Other companies, unfortunately, charges for this, wherein in other competitive companies, this comes totally free.
8. Free saddle stitching for your booklet.
9. Gives you some technical help for you to be able to have a successful booklet printing experience.
10. You can easily track the progress of your booklet printing, from beginning to end. It would also be better if the company assigns an individual for the printing project who oversees your prints.
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These are very competitive services that guarantee value for your money. There are also services provided by printing companies such as mailing service details among others.
Trust only the printing experts who give you the most competitive rates while providing you with excellent service, and in return excellent prints. For your booklet printing needs, rely only on the ones who knows how to value your booklet printing project as much as you do.

More related printing tips and procedure on booklet printing can be found at Catalog Printing Experts


Printing Services Today and Tomorrow
Technology have improved our lot a great deal. From common household chores to factory operations, technology have penetrated almost every aspect of our lives. It developed certain industries, like printing and printing services by leaps and bounds and had made numerous advances to make it as efficient and convenient as possible.
Broader Market
Technology have catapulted printing services into a new light, making it more productive and efficient. And to a certain degree, it has made printing more approachable.
Nowadays, printing companies are busier than ever as it caters to a wider market - from individuals in private practice, to small scale businesses and corporations. Everyone can acquire the printing services of these printers, be it for personal, commercial or professional use.
Printing services caters to the varying demands of the market, helping them meet deadlines and accomplish goals. The convenience printing services provides its clients nowadays have made people, it seems, more mobile and capable of doing multiple tasks at the same time.
Convenience
Printing services truly saves time and effort. The advent of the internet have even made resources and service more accessible than ever, including printing services.
With a click of a button you get to enjoy the following products, services, and benefits that comes with online printing. These are:
You can have printing quotes and product specifications to guide you accordingly.
You have more options to choose from. .
You can explore, search for and select the ideal printer for you, wherever you are in the world, and vice versa.
You can complete a printing project without even leaving your computer chair. Thus, it saves you the unnecessary travel of going back and forth to printing shops.
Broader Printing Possibilities
Technology have raised the standards of printing services. Printing services now have a broader range of products and services. It has also made customization possible as printing machines are more flexible and efficient.
For the most part, especially for offset printing, printing products and services are available to available or dispensable for everyone’s use. Offset printing generates prints such as business cards, brochures, calendars, catalogs, club card flyers, door hangers, folders, envelopes, letterheads, greeting cards, flyers, labels, newsletters, postcards and posters.
There are also large format printing that blows up prints up to 63in x 100in, with a selection of materials such as semi-gloss paper, high-gloss paper, artist canvas, adhesive back, window cling and vinyl banner.
Cost Effective
Another important factor that made printing service popular is that is more affordable. Printing production costs have relatively decreased since modern equipments are efficient – they create accurate prints that leave little margins of error where in ordinary circumstances, any error would prove costly.
Emergence of Complementary Features
With the convenience and efficiency of printing companies, the printing services have even taken other services under its wings in order to fully satisfy clients. Printing services have now taken new heights by offering mailing delivery services to sort out, organize and send out the ordered prints to their desired recipients.
This propelled printing services to assimilate other features and even do complementary jobs so as to cater to such demands. This of course, integrates printing services as a significant and multifunctional aide that helps businesses, transactions and the like more efficient as well.
Printing services have become an essential part of certain industries in society and have become not just a product oriented industry but a service oriented enterprise as well. As it continues to help businesses, individuals and everyone else accomplish their goals, printing services will undoubtedly grow and flourish along with the changes and demands brought on by time.

Printing Services guides and topics can be found at Full Color Printing Online - U Printing